10 Things I Learned During My Virtual Summer Internship with Madison Square Garden

By: Justin McGranahan

Originally published on emilybezak.com

Internships are one of the best ways to dip your toes into various departments and projects without marrying any specific career path. This summer, I worked as a student associate on the marketing strategy team at Madison Square Garden Entertainment, and I did it all virtually.

When the pandemic struck in March and lockdown procedures began, New York City was one of the hotspots. I had been planning to move there three months later, in June, to complete my internship in person. Or, so I hoped. As restrictions tightened and uncertainty grew, I lost most hope that my student associate program would happen at all this year. Luckily, I was contacted by the fantastic campus relations team at MSG that assured me that the program, while remote, would absolutely be starting in June as planned. I was so excited to hear that it was still on and was up to the challenge of being one of MSG’s first virtual interns.

So here’s what I learned:

1. Flexibility is key.

In marketing, nothing is ever set in stone. As politics, breaking news, and ahem — global pandemics fluctuate, so does everything that you…