Generational Marketing: Gen Z vs Millennials and Ideas for Your Marketing Strategy

Emily Bezak Writes
12 min readApr 5, 2021

By: Sabrina Tatalias

Does your marketing strategy include messaging and tactics especially for Gen Z or Millennials? If not, read on.

Picture this, a 2019 study by BCG, found that incorporating more curated levels of personalization online increases the chances that consumers will promote a brand…

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Emily Bezak Writes
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Pittsburgh based freelance writer. And I write compelling marketing content for companies and startups with big growth goals.