Marketers in PJs | Episode 01: Crisis Marketing for All Types of Businesses
7 min readApr 13, 2020
By: Emily Bezak
Originally published on emilybezak.com
Launching anything new amidst a crisis is risky. Not only does your new thing need to be valuable, but it also needs to be awesome.
I had an idea at midnight one night while in lockdown that was simple and seemed valuable to me…