The Power of Analytics: Everything You Need to Know About the Importance of Data-Driven Business Decisions

Emily Bezak Writes
8 min readJan 21, 2021

By: Sabrina Tatalias

Your most valuable business tool is something you already have: Data.

Gone are the days of making entirely intuition-based business decisions at this point in time. In fact, I entirely encourage everyone not to go this route for any business decisions moving forward. The reason being is how analytics and data provide a sense of power in knowing what your users and audience desire — without having to second guess if it is the correct option to take.

Maybe your organization or team is rarely using data, not using data effectively at this time, or really don’t know where to start.

Don’t fret; I am going to dive into why analytics is important, what you’re going to get out of it, and even a few different tools and tactics I recommend bringing to your next team meeting.

Why Using Analytics Is the Difference Between Closing Shop or Growing Your Business

What in the world is analytics? Let alone, why am I always hearing this buzzword in industry reports 24/7?

Analytics essentially is sets of data that comprise reports and visuals that then can be…



Emily Bezak Writes

Pittsburgh based freelance writer. And I write compelling marketing content for companies and startups with big growth goals.